We’re angry today. You see, on the 25th of June Oreo made a statement on their Facebook page about Gay Pride and how love has no limits. That’s the real message that they were trying to present. We really liked the rainbow cookie design as well — it was crisp, it was bold, and it was perfect.
This has to be one of our favorite messages from a big company, right up there with JCPenney’s gay-friendly Father’s Day ad — very nice. They also did a gay-friendly Mother’s Day ad as well.
Still, the commentary on the Facebook post in question heated up. Many with feelings against the gay movement made their feelings known, including wanting to boycott Oreo and Kraft in general.
The idea of boycotting such a large company is honestly laughable. If you were to boycott Kraft, there are early 50 other brands that you would also need to skip in your day to day shopping. Yes, we have other issues with Kraft Foods but today, it’s just time to reflect on what this means for the gay community.
Gay teens and young adults need big companies like Kraft to talk about the movement. They need to know that what they are going through is normal. They need to know that it is quite possible to really be able to live a normal, healthy life and not worry about anything else than their own happiness.
We’re not saying that anti-gay commenters don’t have a right to their opinion. This is a free world where opinions can go both ways. America was built on free speech — but hate speech is different. You can express yourself without putting down another person. Gays have heard it all at this point, and it’s no surprise that they’re tired of being told to be quiet.
More companies are going to come out with their own Pride friendly slogans and messages for multiple reasons.
One reason is that the “gay dollar” is growing in power as well. Businesses have their agenda, let’s be honest: gays are buying and they have spending power. Upsetting such a large and growing segment of the population that is moving up in terms of status, income, and representation is a bad idea.
It’s not just pleasing gays — but also supporters of the gay movement. We are proud that our straight friends support our right to be happy, to be in love, and to be free as humans. Companies know that if they go against the gay movement too much longer, they’re going to lose straight customers.
Many of the comments were very hurtful, but they are very typical. So in the end, what does this really mean for the gay community? It simply means that you must look closely at what people really say…and ignore every last bit of it.
We’re serious. There’s no reason to let anti-gay comments stick to you. You might feel scared and alone out there, but you’re not. Don’t focus on the negative comments — focus on all of the great comments that came through the page. Focus on the number of shares that the post in question had. That’s the best way to face this head on. Don’t be afraid — you’re surrounded by more love than you can possibly imagine!