Background:

This presentation was originally created by NYAC for presentation in October, 2009 at the United States Conference on AIDS (USCA) in San Francisco, California.  In March, 2010 NYAC redrafted this 4-hour in-person workshop into a 1.5-hour web-based seminar (webinar).  Below, you will find all slides included in this webinar, as well as additional resources and references.  Due to technical difficulties, NYAC was unable to record this webinar but we are planning on creating a Web 2.0 stategies module featuring similar topics.  Please keep a look-out for these new modules this Summer, 2010.

Abstract:

HIV continues to disproportionately affect LGBTQ youth, especially among communities of color.  Are your prevention efforts meeting the needs of young people and taking advantage of the many ways that youth communicate, socialize and network? This webinar will explore savvy 2.0 technological strategies to enhance HIV prevention efforts among youth, ages 13-24. From social networking websites to text messages, this interactive webinar will look at best practices for reaching youth with the tools they already use on a daily basis. Community-based organizations will learn how to leverage their resources and better outreach to youth utilizing cost-effective online strategies.

Presentation materials:

To view the slides from this presentation, click here.

For additional resources, please see below.  If you need more information, technical assistance or training, please contact Shannon Murphy by email or by calling (202) 319-7596.

Using Text Messaging:

Try Text Marks, a mobile service for mass text messaging.  There are many others as well!

Using Social Networking sites:

To access NYAC's guide "Facebook 101 for Non-profits," click here.

To acces NYAC's guide "MySpace 101 for Non-profits," click here.

Using blogs/microblogging:

To access NYAC's guide "Twitter Basics," click here.

For blogging guidelines from the Non-Profit Resource Center, click here.

For a list of free blog platform and a little about each, click here.

For protocols around online social media use:

For online outreach protocols and confidentiality models from the CDC, click here.

For a Wiki-style "Guidelines for Internet Outreach" through internet environments for STI or HIV interventions, click here. For a pdf version, click here.

For the "Internet Interventions" page with information on many types of STI and HIV online interventions, click here.

For web traffic hits counters, check out these free downloads:

GoogleAnalytics

StatCounter

Model Programs

Follow these links to learn more about Metro Teen AIDS, in Washington, DC and the Real Talk campaign.

To learn more about the R.E.C. Boyz, check them out on MySpace , Twitter , and YouTube.

To visit the You Know Different website, click here.

To find out more about yKNOWd and social marketing on social media, click here.

 To visit the iQUIT at HiTOPS Adolescent Smoking Cessation Program, click here.

Thank you for your interest and good luck!